hat was the last Facebook post you ‘Liked’ from a brand or business Page? Did you like it because of the content or because you adore that brand? Was it a mixture of both? Brands or Pages that consistently post relevant, interesting content are bound to catch your attention and gain your trust.
It seems like most businesses are either killing it on Facebook or failing. Bad. With Facebook’s algorithm and Facebookers’ general disregard for overly promotional posts, it’s a mad, mad world out there for businesses and brands alike that want to find Facebook success.
Brands often have to adapt their Facebook strategies to the changing of social times. Well, by avoiding these five Facebook mistakes you’ll be able to strengthen your Facebook strategy and reach the audience you want!
Overly Promotional Posts
Facebook conducted a study in which Facebook users (unsurprisingly) revealed how little they care for promotional posts from business Pages. As a result, Facebook rolled out its January update to Facebook News Feed, which ensures users will see more of what they want from business Pages, and less of what they don’t want. Promotional posts didn’t make the cut.
Imagine a Facebook News Feed as a party in which every attendee is sharing stories and experiences with each other, laughing, enjoying. And then that one guy shows up. You know, the guy that is constantly trying to sell, sell, sell you on his next big venture. Don’t be that guy—it’s not that type of party!
Solution: Don’t Be Salesy
Facebook penalizes overly promotional behavior for the sake of the party, so join the crowd and share your stories! Save promotions for paid Facebook ads, and place the focus of your organic posts on exciting content that people will engage with and share.
Tell followers about company accomplishments, awesome projects, and cool stories relevant to your industry. I guarantee your posts will begin reaching 2x the amount of followers you’ve been reaching in the past.