If you haven’t heard, Google Business View is kind of a big deal. Business listings with the 360 degree tours are generating more website traffic and in-person visitors than businesses without.

Increase Click-Through Rate

At New York Restaurant Week, restaurant listings that included Business View had a 30% higher click-through rate to reservations, and 84% of 1,300 customers surveyed said that Business View played a factor in their restaurant choice.

Small business owners across the nation are taking advantage of Google Business View tours and increasing the visibility and reach of their brick and mortar.

Boost Interest & Engagement

Something that’s visually interactive is undeniably more engaging than text, right? Showing customers the interior of your business is no different. I encourage you to watch the video below rather than read the rest of what I’m writing, because let’s face it, it’s much more interesting. For the few of you odd balls still interested, good for you, but I don’t have any extraordinary secrets to tell you… I’ll just say that people like to know what to expect and showing them the interior of your store, restaurant, or business is going to play a huge role in them choosing your business over your competitors.

With Google Business View tours, you can give people searching for your products and services a first impression with the click of a button.

Improve Natural Search Rankings

Adding a Google Business View to your Google Business Listing might be a factor in natural search results. You know, how people find your business. Anyways, about a year and a half ago, Google Photographer Jeff Finkelstein, discussed the possibility of Business View affecting organic rankings in a local SEO blog.

“In five of the nine data sets, sites that adopted Google Business Photos had the top #1 local search ranking. Google Business Photos appear to allow businesses to overcome a deficit of less Google Reviews, lower star ratings, and even lower domain authority in some cases.” – Jeff Finkelstein

Simple, Affordable, Effective

If you’re interested in a Google Business View tour, contact AP Digital today for a free estimate and our Google Certified photographer will come by your business.