3.5 billion. That’s the average number of Google searches performed each day. People turn to Google for instant answers, whether that is to figure out what actor was in that movie you wanted to see, or what company to hire to clean your gutters. Searchers are out there and that thing they’re looking for just might be your company. Are they able to find your business based on a local search, or are your competitors one-upping you in their local SEO efforts?
You’ve probably heard the term local SEO a few times recently. With an increase on local and “near me” searches, Google is looking to better their local results. Google is constantly striving to fulfill users’ search needs, providing the most relevant and correct information possible. That’s why if your business information is hard to find or incorrect throughout the web, you might not be showing up in search results at all when you could be dominating the market by starting with the basics.
With some slight changes to your Google My Business listing consistency, some local links to your website, and a little review generation, you could increase your rankings and revenue!